Privacy Policy

Effective Date: October 22, 2026
Last Updated: October 22, 2026

1. Introduction

NW Narrative (hereafter “NW Narrative,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we may collect, use, disclose, store, and protect information when you visit our website, https://nwnarrative.com (the “Website”), interact with our content, or contact us about our photography, videography, visual storytelling, and related services.

Our Website is primarily intended to introduce our business, showcase our work, share information, and allow prospective clients and other interested individuals to contact us. We do not operate an online store through this Website, and we do not sell visitors’ personal information as part of our ordinary Website operations.

This Policy describes our current general practices and certain technologies we may use as our Website and marketing activities develop. References to optional or future technologies describe practices that may be implemented, not necessarily technologies that are currently active.

By using the Website, you acknowledge that you have had the opportunity to review this Privacy Policy. Where consent is legally required for particular data collection or processing, we will seek that consent as applicable. Merely visiting the Website does not override any consent or opt-out rights available to you under applicable law.

2. Information We May Collect

The information we collect depends on how you interact with the Website and which features and technologies are enabled.

A. Information You Provide Directly

If you complete our contact form, send us an email, or otherwise contact us, we may collect information you choose to provide, including:

  • Name.

  • Email address.

  • Senior living community, business, or organization name.

  • Job title or professional role, if provided.

  • Phone number, if requested or voluntarily supplied.

  • Information about your project, organization, needs, objectives, or interests.

  • Your message, questions, and any other information you voluntarily include.

We use this information primarily to respond to inquiries, evaluate potential projects, communicate with prospective clients, and provide information about our services.

You are not required to provide information beyond what is reasonably necessary for your inquiry. However, if you choose not to provide certain information, we may be unable to respond fully or follow up effectively.

Please do not submit sensitive personal information through our contact form unless we specifically request it through an appropriate channel. This includes medical or health information, financial account details, government identification numbers, passwords, and other highly sensitive information.

Because our work may involve senior living communities, please do not include residents’ medical information, care records, or other sensitive resident information in an initial inquiry.

B. Information Collected Automatically

When you visit the Website, certain information may be collected automatically by Squarespace, our hosting platform, or other enabled website technologies.

Depending on the services and settings in use, this information may include:

  • Internet Protocol (IP) address.

  • Browser type and version.

  • Device type, operating system, and technical identifiers.

  • General geographic information inferred from an IP address.

  • Referring website, search engine, or traffic source.

  • Pages viewed and the sequence in which pages are visited.

  • Dates, times, and duration of visits.

  • Clicks, scrolling activity, navigation, and other interactions.

  • Website performance, error, security, and diagnostic information.

  • Cookie identifiers and similar online identifiers.

We use this information to operate, secure, analyze, and improve the Website and to understand general visitor behavior.

The precise information collected depends on the Website configuration, the visitor’s browser and device, the technologies enabled, and applicable privacy settings.

C. Cookies and Similar Technologies

The Website and its service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies.

These technologies may be used to:

  • Enable core Website functionality and security.

  • Remember certain preferences and settings.

  • Measure traffic and visitor engagement.

  • Understand how visitors navigate and use the Website.

  • Evaluate marketing and advertising performance.

  • Support advertising measurement or audience-related functions, if implemented.

Some technologies may be necessary for the Website to function. Others, particularly certain analytics and advertising technologies, may be subject to consent or opt-out requirements depending on applicable law and the configuration in use.

You can manage cookies through available Website consent controls, browser settings, and other applicable privacy tools. Blocking or deleting certain cookies may affect Website functionality or the availability of some features.

3. How We Use Information

We may use the information described in this Policy for the following purposes:

Responding to inquiries. To review contact-form submissions, answer questions, communicate with prospective clients, and follow up on requested services.

Providing and managing services. To evaluate potential projects, prepare proposals, coordinate communications, and manage business relationships where appropriate.

Operating the Website. To host, maintain, troubleshoot, secure, and improve Website functionality and performance.

Analytics and performance measurement. To understand Website traffic, visitor behavior, content engagement, referral sources, and how visitors discover our business.

Marketing and advertising measurement. If applicable tools are implemented, to measure the performance of marketing campaigns, understand which channels generate interest, and evaluate advertising effectiveness.

Security and fraud prevention. To identify suspicious activity, prevent abuse, protect our systems, and maintain the integrity of the Website.

Legal and business purposes. To comply with applicable laws, respond to lawful requests, enforce our rights, maintain business records, and address disputes.

We do not use information submitted through our contact form for unrelated purposes simply because it was provided to us. We may, however, use inquiry information for reasonable follow-up and related business communications consistent with the context of the inquiry and applicable law.

4. Website Analytics

We may use analytics tools to understand how visitors interact with the Website. These tools may include Squarespace Analytics, Google Analytics, or comparable services, depending on the integrations and settings enabled at a given time.

A. Squarespace Analytics

Because the Website is hosted on Squarespace, Squarespace may process certain visitor and technical information to provide Website hosting, security, performance measurement, and analytics features.

Depending on the configuration, this may include browser, network, device, referral, IP address, page-view, click, navigation, and timestamp information.

We may use Squarespace Analytics to understand general Website traffic, visitor trends, popular pages, and how people discover or navigate the Website.

B. Google Analytics

We may implement Google Analytics to measure Website traffic, engagement, referral sources, and visitor interactions.

If Google Analytics is enabled, Google may use cookies, identifiers, and related technologies to collect information about interactions with the Website and provide analytics reports.

Depending on the configuration, the information processed may include page views, approximate geographic information, device and browser details, referral sources, online identifiers, and interaction data.

Google's processing of information is also subject to Google's applicable terms and privacy practices. Additional information is available at:

https://policies.google.com/privacy

Google Analytics configurations and privacy controls can change over time. We may adjust available settings to support our analytics and privacy obligations.

We do not intentionally configure Google Analytics to receive information submitted in contact-form fields that directly identifies an individual, such as a name or email address. We will take reasonable steps to avoid sending directly identifying information to analytics tools.

5. Advertising and Tracking Technologies

We may use advertising and marketing measurement technologies in the future to understand campaign performance, evaluate the effectiveness of advertising, or reach relevant audiences.

These technologies may include the Meta Pixel or comparable tools offered by advertising platforms.

The inclusion of a technology in this Policy does not mean that it is currently installed or active. The tools used on the Website may change as our marketing needs evolve.

A. Meta Pixel and Similar Advertising Tools

If we implement the Meta Pixel or similar advertising technologies, those tools may collect or receive information about visitors’ interactions with the Website.

Depending on the technology, its configuration, and applicable privacy controls, information may include:

  • Pages viewed and Website events.

  • Browser and device information.

  • IP address and online identifiers.

  • Referring URLs and campaign information.

  • Interactions used to measure advertising effectiveness.

  • Information associated with advertising cookies or similar technologies.

If implemented, these tools may help us understand whether visitors arrive from advertisements, measure campaign performance, evaluate the effectiveness of our marketing, or create or use advertising audiences where permitted.

Advertising platforms may process information under their own privacy policies and terms. Their processing may involve associating Website activity with an account or other information they hold, depending on their services and settings.

For information about Meta’s privacy practices, visit:

https://www.facebook.com/privacy/policy/

We will configure and use advertising technologies in a manner intended to comply with applicable legal requirements, including consent or opt-out requirements where applicable.

B. Future Technologies

We may add, remove, or change analytics, advertising, measurement, or other Website technologies as our business develops.

If a change materially affects the information we collect or how we use it, we will update this Privacy Policy as appropriate and implement any additional notices, settings, or consent mechanisms required by applicable law.

6. How We Share Information

We do not sell visitors’ personal information as part of our ordinary Website operations.

We may disclose or make information available in the following circumstances:

A. Service Providers

We may share information with service providers that help us operate our business or Website. These may include:

  • Squarespace, for Website hosting, security, functionality, and analytics.

  • Google, if Google Analytics or other relevant Google services are enabled.

  • Email and communications providers used to receive and respond to inquiries.

  • Website maintenance, security, technical support, or analytics providers.

  • Advertising and measurement providers, if we implement such services.

These providers may process information on our behalf or in accordance with their own applicable terms and privacy practices, depending on the service and relationship.

We seek to use service providers appropriate to the needs of our business and to limit information sharing to what is reasonably necessary for the relevant purpose.

B. Legal Requirements and Protection of Rights

We may disclose information if reasonably necessary to comply with applicable law, legal process, or a valid governmental request; protect our rights or property; investigate suspected fraud or unlawful activity; or protect the safety, security, and legal rights of our business or others.

C. Business Transfers

If NW Narrative is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to applicable legal requirements.

D. With Your Direction or Consent

We may disclose information when you direct us to do so, authorize the disclosure, or otherwise provide consent where required.

We do not disclose personal information to unrelated third parties simply for their independent marketing purposes as part of our ordinary Website operations.

7. Sale of Personal Information and Targeted Advertising

We do not sell visitors’ personal information for money as part of our ordinary Website operations.

However, some privacy laws define “sale,” “sharing,” or targeted advertising broadly. Depending on the technology, configuration, and applicable law, the use of certain third-party advertising pixels or similar tools may be treated as a disclosure for targeted advertising or as a form of sharing, even when no money is exchanged directly for the information.

If we implement technologies that trigger applicable legal requirements concerning sales, sharing, or targeted advertising, we will address those requirements through appropriate notices, consent or opt-out mechanisms, and other required measures.

We do not intend for the Website to collect personal information for sale to data brokers.

8. Email Communications

If you contact us, we may use your email address to respond to your inquiry, provide requested information, discuss a potential project, or follow up on communications you initiate.

We do not intend to use a basic contact-form submission as automatic enrollment in an unrelated marketing newsletter.

If we introduce newsletters or other ongoing promotional email communications in the future, we will provide any notices, choices, or consent mechanisms required by applicable law.

You may ask us to stop sending nonessential follow-up communications by replying to an email or contacting us through the Website, subject to any communications necessary to address an existing business relationship or legal obligation.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including responding to inquiries, maintaining business records, managing prospective or existing client relationships, securing the Website, and meeting applicable legal or contractual obligations.

Retention periods may vary depending on the type of information, the nature of the inquiry, the tools used, applicable legal requirements, and whether the information remains necessary for a legitimate business purpose.

Contact-form messages and related communications may be retained for a reasonable period to manage inquiries and business follow-up. Analytics information may be retained according to the settings and retention policies of the relevant analytics provider.

When information is no longer reasonably necessary, we will take appropriate steps to delete it, de-identify it, or otherwise handle it in accordance with applicable law and our ordinary retention practices, subject to lawful exceptions and technical limitations.

10. Data Security

We take reasonable measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include using reputable Website and communications providers, applying available security settings, limiting access to business information, and maintaining reasonable operational safeguards.

However, no Website, electronic communication, storage system, or method of transmission can be guaranteed to be completely secure.

We cannot guarantee absolute security, and you provide information through the Website with an understanding of the risks inherent in electronic communications and online services.

If we become aware of a data security incident involving personal information, we will take appropriate steps consistent with applicable law.

11. Your Privacy Choices and Rights

Depending on where you live, the nature of the information involved, and applicable law, you may have certain rights regarding personal information, such as the right to request access to, correction of, or deletion of certain information, or to opt out of certain processing activities.

These rights do not apply identically in every jurisdiction or to every business. Some laws apply only when a business meets specified thresholds or other criteria.

If you wish to ask about personal information you have provided directly to NW Narrative, you may contact us using the details in Section 15.

We may need to verify your identity or request additional information before responding to a request. We may also be permitted or required to retain certain information or decline a request in circumstances allowed by applicable law.

A. Cookies and Browser Settings

Most browsers allow you to manage, block, or delete cookies. The process varies by browser and device.

Blocking certain cookies may affect Website functionality or prevent some analytics features from operating as intended.

B. Analytics Controls

If Google Analytics is used, Google provides information about its data practices and certain controls, including an optional browser add-on designed to disable Google Analytics measurement.

More information is available at:

https://support.google.com/analytics/answer/6004245

The availability and effect of third-party controls depend on the applicable service and its current configuration.

C. Advertising Controls

If we use Meta or another advertising platform's tracking technologies, you may be able to manage certain advertising preferences through that platform or your browser and device settings.

Those controls may not prevent all Website data collection or all forms of advertising measurement.

D. Global Privacy Control and Other Opt-Out Signals

Some jurisdictions require businesses within the scope of applicable privacy laws to recognize certain browser-based or universal opt-out signals, such as Global Privacy Control, for specified processing activities.

Where a legal obligation applies to NW Narrative, we will honor applicable opt-out signals in accordance with the relevant requirements.

You can learn more about Global Privacy Control at:

https://globalprivacycontrol.org/

12. Children's Privacy

The Website is designed primarily for business audiences, including senior living organizations, professionals, and prospective clients. It is not directed toward children.

We do not knowingly solicit personal information from children through the Website. Please do not submit information about a child unless it is necessary, appropriate, and you are authorized to provide it.

If you believe a child has submitted personal information to us inappropriately, please contact us so we can review the situation and take appropriate action where warranted.

13. Third-Party Websites and Embedded Content

The Website may link to or incorporate content and services from third parties, such as social media platforms, video hosting services, maps, portfolio tools, or other external resources.

If you visit a third-party website or interact with embedded content, that provider may collect information directly from your browser or device, subject to its own privacy practices and applicable settings.

We do not control the privacy practices of third-party websites or services and are not responsible for their independent collection, use, or disclosure of information.

We encourage you to review the privacy policies of any third-party service you choose to use.

14. Visitors Outside the United States

NW Narrative is based in the United States and primarily serves businesses and organizations in the United States.

If you access the Website from another country, information may be processed or stored in the United States or other locations where our service providers operate, subject to applicable law.

Privacy rights and legal requirements vary by jurisdiction. Where laws applicable to our activities require additional disclosures, choices, or protections, we will take steps appropriate to those requirements.

15. Contact Us

If you have questions about this Privacy Policy, would like to inquire about personal information you have submitted to us, or wish to make a privacy-related request, please contact:

NW Narrative
Website: https://nwnarrative.com
Email: hello@nwnarrative.com

You may also contact us through the Website’s contact form.

Please do not include passwords, financial account information, medical records, or other highly sensitive information in an ordinary email or contact-form submission.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, Website functionality, analytics and advertising technologies, service providers, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the beginning of this Policy and publish the revised version on the Website.

If a change requires additional notice or consent under applicable law, we will take the steps required by that law.

We encourage visitors to review this Policy periodically to stay informed about our privacy practices.